What We Did

Creative Direction, Copywriting, Production Supervision, Shoot Direction, Cinematography, Editing, and Post-Production

Client

PepsiCo, The Marketing Arm

Everyone loves Lay's but ever think about what goes into making the perfect potato chip?

FritoLay and The Marketing Arm joined forces with Auracana to create video content for the “We are Lay’s” video series. Using a documentary-style approach, we followed one manager to get a glimpse of his life in and outside of FritoLays and convey the labor and love that goes into making every Lay’s Potato chip.

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